777b Privacy Policy

1Who We Are

777b is an online betting and gaming platform operating at https://777b.ml, offering Sports Betting, Casino, Live Casino, Bingo and a dedicated mobile app to players in Pakistan. When this Privacy Policy refers to "777b", "we", "us" or "our", it means the 777b platform and the team responsible for operating it.

For the purposes of data protection, 777b acts as the data controller for the personal information collected through this platform. This means we are responsible for deciding how and why your personal data is processed. If you have any questions or concerns about how your data is handled, please contact us using the details in Section 13.

This Privacy Policy applies to all personal data collected through the 777b website, mobile app, customer support channels and any other interaction you have with the platform.

2Data We Collect

777b collects personal data in different ways depending on how you interact with the platform. The main categories of data we collect are set out below.

2.1 Registration Data

When you create a 777b account, we collect the information you provide during registration. This includes:

• Full name
• Date of birth (for age verification purposes)
• Mobile number
• Email address
• City or region in Pakistan
• Username and password (password is stored in encrypted form only)

2.2 Identity Verification Data

For account verification purposes, we may request copies of identity documents. These can include a Pakistani CNIC, passport or other government-issued identification. This data is used solely for the purpose of confirming your identity and age, and is handled with extra care.

2.3 Payment and Transaction Data

When you make a PKR deposit or request a withdrawal through JazzCash, Easypaisa, Raast, bank transfer or another supported method, we record the transaction details including amount, date, payment method type and transaction reference. We do not store full payment credentials — sensitive payment data is handled directly by the payment provider.

2.4 Activity and Usage Data

We record your activity on the platform including bets placed, casino games played, Bingo tickets purchased, login times and session durations. This data is used to operate your account correctly, to resolve disputes and to improve the platform.

2.5 Device and Technical Data

When you access 777b via browser or the mobile app, we automatically collect certain technical information:

• IP address
• Device type and operating system
• Browser type and version
• App version (if using the 777b mobile app)
• Pages or sections visited and time spent

2.6 Communications Data

If you contact our support team via chat, email or any other channel, we retain a record of that communication including the content of your messages. This helps us track support history and resolve any ongoing issues accurately.

3How We Use Your Data

The personal data 777b collects is used for specific, defined purposes. We do not use your data for purposes beyond what is described here without informing you first.

We do not use your data to build profiles for sale to advertisers, and we do not use automated decision-making that produces significant legal effects on your account without human review.

4Legal Basis for Processing

777b processes your personal data on the following legal grounds:

• Contract performance: Processing your data is necessary to fulfil the account agreement between you and 777b — including operating your account, settling bets and processing PKR payments.
• Legitimate interests: We have a legitimate interest in keeping the platform secure, preventing fraud, monitoring for responsible gaming concerns and improving the overall player experience.
• Consent: Where you have explicitly opted in to receive marketing communications, we process your contact details on the basis of your consent. You may withdraw this consent at any time.
• Legal obligation: In some cases we may be required to process or retain data to comply with applicable legal requirements, including identity verification obligations.

5Data Sharing

777b does not sell your personal data. We do not share your data with third parties for their own marketing purposes. Personal data is shared only in the following specific circumstances:

5.1 Payment Providers

When you make a deposit or withdrawal using JazzCash, Easypaisa, Raast or another supported PKR payment method, the transaction details required to process that payment are shared with the relevant payment provider. These providers process data under their own privacy policies and are responsible for their own data security.

5.2 Identity Verification Services

Where third-party identity verification services are used to confirm your CNIC or passport details, the required information is shared with those services solely for the purpose of completing verification. Verification providers are contractually bound to handle your data securely and only for the stated purpose.

5.3 Technology and Infrastructure Partners

777b relies on third-party hosting, cloud infrastructure and analytics services to operate the platform reliably. These technology partners may process certain technical data — such as server logs and performance metrics — as part of delivering their services. They are not permitted to use this data for their own purposes.

5.4 Legal and Regulatory Requirements

If 777b receives a valid legal request — such as a court order or law enforcement requirement — we may be obliged to disclose certain account or transaction data. We will only disclose the minimum information required and, where permitted, will notify you of such a request.

5.5 Business Transfers

In the event that 777b undergoes a business reorganisation, merger or acquisition, your personal data may be transferred as part of that process. You will be notified in advance if your data is to be handled by a new entity under materially different terms.

6Cookies & Tracking

777b uses cookies and similar tracking technologies on the website and mobile app. Cookies are small data files stored on your device that help the platform function correctly and remember your preferences.

6.1 Types of Cookies We Use

6.2 Managing Cookies

You can manage or delete cookies through your browser settings at any time. Please note that disabling essential or security cookies may prevent some parts of 777b from functioning correctly. For the mobile app, you can manage app permissions through your device's settings menu.

6.3 No Cross-Site Tracking

777b does not use third-party advertising cookies or cross-site tracking technologies. The analytics tools used are configured to anonymise IP addresses where possible and are used solely for internal platform improvement purposes.

7Data Retention

777b retains your personal data for as long as your account is active and for a reasonable period thereafter. Specific retention periods depend on the type of data:

• Account and registration data: Retained for the duration of your account and for a defined period after account closure to allow for dispute resolution.
• Transaction records: PKR deposit and withdrawal records are retained for an extended period as required for financial record-keeping purposes.
• Identity verification documents: Retained for the period required to fulfil verification obligations and are securely deleted once retention requirements are met.
• Support communications: Retained for a reasonable period after the support interaction is closed to allow for follow-up and quality review.
• Activity and betting data: Retained for the life of the account and a defined period post-closure for dispute and audit purposes.

When data is no longer required and its retention period has expired, it is securely deleted or anonymised so it can no longer be linked to your identity.

8Your Rights

As a 777b account holder, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team using the details in Section 13.

• Right of Access: You can request a copy of the personal data 777b holds about you at any time.
• Right to Correction: If any of your personal data is inaccurate or incomplete, you can ask us to correct it.
• Right to Deletion: You can request that your personal data be deleted. Note that we may need to retain certain data to fulfil legal obligations or resolve outstanding disputes before deletion can be completed.
• Right to Restrict Processing: You can ask us to restrict how we use your data in certain circumstances — for example, if you contest the accuracy of data we hold.
• Right to Withdraw Consent: Where processing is based on your consent (such as marketing communications), you can withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
• Right to Data Portability: You can request a copy of your data in a structured, machine-readable format so it can be transferred to another service where technically feasible.

Requests will be acknowledged promptly and acted upon within a reasonable period. We may need to verify your identity before processing a data rights request to protect your account security.

9Children's Privacy

777b is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Registration is only permitted for players who are 18 years of age or older, and age verification may be requested at any time.

If we become aware that an account has been created by or on behalf of a minor, that account will be closed immediately, any funds will be returned, and all associated personal data will be deleted promptly.

If you believe a minor has registered or is using a 777b account, please contact our support team immediately so the matter can be investigated and resolved without delay.

10Security Measures

777b takes the security of your personal data seriously. The platform employs a range of technical and organisational measures to protect your information against unauthorised access, loss, disclosure or misuse.

10.1 Technical Safeguards

• All data transmitted between your device and 777b is encrypted using HTTPS/TLS protocols.
• Passwords are stored using strong cryptographic hashing — plain-text passwords are never stored.
• Account access is protected by session management controls that automatically expire inactive sessions.
• Payment transactions are processed through encrypted channels to and from PKR payment providers.

10.2 Organisational Safeguards

• Access to personal data within the 777b team is restricted to staff who genuinely need it to perform their role.
• Staff with access to sensitive data are subject to confidentiality obligations.
• Security practices are reviewed regularly and updated in response to evolving threats.

10.3 Your Responsibilities

While 777b implements strong security measures on our side, account security also depends on you. Use a unique, strong password for your 777b account, do not share your login credentials with anyone, and contact support immediately if you suspect your account has been accessed without your permission.

11Third-Party Links

The 777b platform is a self-contained environment and does not include links to external third-party websites in its main content. However, if you access 777b via a promotional channel or referral and that channel contains links to other websites, please be aware that those external websites operate under their own privacy policies. 777b is not responsible for the content or privacy practices of any third-party website or service that is not part of the 777b platform.

12Policy Updates

777b may update this Privacy Policy from time to time to reflect changes in how we operate the platform, changes in the services we offer, or updates to applicable legal requirements. When we make material changes, the updated policy will be published on this page with a revised "Last Updated" date.

For significant changes — particularly those that affect how we use your personal data in new ways — we may notify registered players via email or through an in-platform notification before the changes take effect.

Your continued use of 777b after an updated Privacy Policy has been published constitutes your acceptance of the revised policy. We recommend reviewing this page periodically to stay informed about how your data is handled.

13Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, or have a concern about how your personal information has been handled, please get in touch with the 777b support team. We aim to respond to all data-related enquiries within a reasonable timeframe.

For full details on how your account is governed, please also review our Terms and Conditions. For responsible gaming support and self-exclusion tools, visit our Responsible Gaming page.